Values and action

Choice of means of action to achieve goals is tied closely to a plurality of values. This is limited only by excessive costs forcing a reinterpretation of values. This is, according to Weber, affectual vs. rational type of action in the decisions being made. Where as traditional actions are based upon emotion and a deep commitment to established beliefs. An act is rational if it is oriented to establishing a clear set of goals. Having said that the border between the two is often vague and the ultimate justification for action is embedded in a preexisting set of values, i.e. irrational.